Marketing & creative / For the trades
Stay visible. Stay on the tools.
A useful marketing plan, consistent social content and strong video—connected to the way you actually handle enquiries.
See it, don’t just read it
From site content to a useful conversation.
A simple content process, backed by careful creative production. Nothing published without the agreed approval.
An example creative workflow
Less “we should post something”.
More purpose.
- 01Find the storyA real project, a useful tip or an honest behind-the-scenes moment.
- 02Make the creativeApproved photography, copy and video with a clear audience.
- 03Give interest a next stepA relevant page, a simple enquiry and a follow-up.
Film generated using Runway for Hard Yard’s own brand. Illustrative—not footage of a client project or a completed build.
What changes in your day
Good work deserves to be seen.
Know who you’re talking to.
Get clear on the customers, project types and areas you want to reach before choosing channels or making ads.
Put your job photos to work.
Turn approved project photos, progress updates and useful advice into a repeatable content plan.
Follow the enquiry through.
Connect campaigns to landing pages, enquiry capture and follow-up. Judge the work by useful conversations, not just likes.
A few fair questions
Good to know.
Can you manage social media?
Yes. We can plan, prepare and manage content around an agreed approval process. You keep control over client permissions and the claims made about your work.
What’s AI-assisted video used for?
Brand films, explainers and creative concepts where it helps. Generated content is kept separate from evidence of real completed projects.
Do I need to be on every platform?
No. We choose a small number of channels that suit the customers you want and the material you can realistically provide.
Let’s make work easier
Good work. Let’s get it seen.
Tell Brock what’s costing you time, money or patience. We’ll work out a sensible place to start.